MacKenzie-Childs Celebrates the 20th Birthday of Courtly Check and the Launch of an Exciting New Category – Cookware
The performance based, decorative cookware is the ideal gift this fall & holiday entertaining season
AURORA, NY (August 1, 2016) – MacKenzie-Childs the handcrafted home décor brand is excited to celebrate the 20th birthday of its beloved “Courtly Check” collection with the launch of a new category – performance based, decorative cookware which is sure to please every home entertainer this fall and holiday season. The cookware line will launch mid-August in stores and online as well as with retail partners. MacKenzie-Childs will ramp up a celebration campaign during the month of September that includes instore events, promotional giveaways via social media, a new website and promotional appearances by Creative Director, Rebecca Proctor.
Courtly Check is the black and white pattern the brand is most known for, some of which is still hand painted to this day by artisans in the company’s upstate NY farm location. In 1995, MacKenzie-Childs launched a collection of hand-painted enamelware referred to as Roasted Marshmallow. The pattern was part of the Camp MacKenzie-Childs collection, but they soon discovered that it worked when layered onto formal place-settings. The deliberate but spontaneous use of additional colors dragged through each check made it unique--no two pieces were alike. The addition of caramel-like amber tones pulled through the creamy white and black checks was reminiscent of the look of marshmallows perfectly toasted. A few years later, an editor referred to MacKenzie-Childs as the “court jester” of tabletop and upon that comment Roasted Marshmallow was renamed more appropriately as Courtly Check.
“MacKenzie-Childs is on the cusp of an exciting time,” noted John Ling, CEO. “We’re continuing to challenge our designers and product development team to create products that appeal to both our collectors as well as to a new demographic of consumers. We’re very proud of our new cookware as it allows us to be innovators in the category and introduces consumers to cookware that is more than just a means to cooking a meal.”
MacKenzie-Childs cookware is constructed with a heavy weight steel underbody, glazed twice and then hand painted with our signature Courtly Check pattern. The enamel finish is incredibly hardy, and stain and chip resistant. Bronzed stainless steel rims are added to both the bodies and the lids, and the unique 18/10 stainless steel knobs and handles are added to finish each piece. The knobs, sculpted in the form of bird’s nests, flowers, and leaves are like pieces of jewelry on top of each lid; inspired by our gardens in Aurora, New York. The Cookware line will include 7 pieces all made from enamel featuring a 2.5 Qt. Saucepan ($125), 3 Qt. Sauté Pan ($165), 3 Qt. Casserole ($165), 5 Qt. Casserole ($170), 7 Qt. Stockpot ($180), 10Qt. Medium Casserbole ($110) and the hero piece is the Roasting Pan with Rack ($125).
“We’re thrilled to be entering the cookware category,” said Creative Director, Rebecca Proctor. “As a person who loves to cook and spend time in the kitchen, I’ve always been passionate about the idea of offering our own line that truly functions well and has our decorative signature. We've finally done it and I couldn't be happier with our first launch. I've been tough on the prototypes and I’m proud to say they perform beautifully.”
For more information, visit MacKenzie-Childs.com and follow along the 20th Birthday of Courtly Check celebration via our social channels: Instagram: @mackenziechilds, Facebook: facebook.com/MacKenzie-Childs, Pinterest: pinterest.com/mackenziechilds
MacKenzie-Childs is a fully integrated designer, manufacturer, and multi-channel merchant of high quality, hand-crafted ceramic and enamel tableware, furniture, and home and garden accessories. The brand is best known for distinctive designs which combine vibrant colors and pattern-on-pattern surface decoration to create a fresh, original aesthetic best described as “tradition with a twist.” For more than 30 years, the brand’s talented designers and artisans have created beautiful, original products that add joy and grace to homes great and small throughout the world. Handcrafted MacKenzie-Childs products can be purchased from the company’s retail stores in New York City and Aurora; through distinctive fine retailers in the U.S. and around the world. For more information, visit mackenzie-childs.com.