Decking our halls in Aurora
November 13, 2018
Like Santa’s elves, our staff has been hard at work, transforming our Aurora Shop, Farmhouse, and grounds into a winter wonderland that’s merry and bright. Everything will be ready by Thanksgiving, just in time for the official countdown to Christmas.
Here’s what you can expect if you make the journey to Aurora, which is in Upstate New York’s Finger Lakes region.
Decorating the Shop
Plans for decorating for the holidays in our Aurora Shop began in late summer with our retail and visual teams reviewing our holiday collections and deciding how to adapt them for the Shop’s decor. Nerissa Calder, our Visual Manager of Retail Operations, designed the retail holiday decor and layout.
There are two distinct areas in the nearly 5,000-square-foot shop where the holidays are highlighted. The first is just inside the main entrance. Here, Nerissa has created a look that will transport you into our holiday world as soon as you step inside. “The idea is to lead you through the door and get the ambiance of the holidays,” says Felicia Rocker, our Assistant Visuals Manager and Farmhouse Coordinator.
Decorations include faux pine and pine cone garlands from our Underpinnings collection with additional embellishments of red velvet ribbon, red ball ornaments, and ostrich feathers. Felicia says the theme is more transitional than holiday specific, so it is appropriate for Thanksgiving through New Year’s. A similar approach might work in your home because it lets you get the most mileage out of your decor. To make the decorations more holiday specific, you can add embellishments that include ornaments, picks, and ribbon.
In a second distinct holiday area in the shop, three flocked Christmas trees and an array of ornaments are on display. Each tree highlights a different holiday collection. The largest tree, which is 9 feet tall, features a traditional theme of red and green, our glass Santa ornaments, and our Holly Berry Stems and Clips. Flanking this tree are two more flocked trees that are about 8 feet tall. One highlights our Silver Linings collection and is decorated with all things silver and gold. The other tree, decorated in jewel tones, features many of our Nutcracker items.
All the trees are decorated in clusters of ornaments for greater impact. Ribbons are used as garlands with different bow styles on each tree. Finally, we’ve placed an abundance of our picks here and there to add dimension.
Decorating The Farmhouse
Decorating for the holidays in the Farmhouse focuses on the story of a family Christmas. To do so, Felicia matches the colors of our holiday collections with the rooms’ decor, using mostly pastels, jewel tones, and silver and gold on the first and second floors and traditional red and green on the third floor. There is a large Christmas tree in our redecorated front parlor that celebrates the space where a family might open Christmas presents. The formal dining room is set for dinner and decorated with our Silver Linings collection and accented with Nutcracker pieces. The breakfast room, which is more casual, features Evergreen Enamel mixed with Courtly Check Enamel.
The second floor hosts a trio of decorated trees at the top of the staircase on a landing that overlooks Cayuga Lake. The finishing touch will be garlands of fresh greenery on the staircase to the second floor. “It just makes the house smell like Christmas,” says Felicia.
Decorating the grounds
Corinne Bowman, our Estate Manager, combines decorating for the holidays with the planting of more than 11,000 spring-blooming bulbs in various beds around our Farmhouse and studios. In the bricked courtyard that leads to our Shop, she installs 13 fresh-cut evergreen trees on top of about 3,000 bulbs and decorates the trees, which range from 5 to 8 feet tall, in twinkling white lights.
Corinne estimates that there are close to 4,000 feet of white lights used around the grounds in locations that include the archways that lead to the courtyard, the clock tower, our Chicken Palace, the gazebo, on the porches of our Farmhouse, and at the main entrance to our studios off State Route 90. Also, there will be 36 wreaths hung around the exterior, plus yards and yards of fresh garlands.
We’d be delighted to have you visit and see it all for yourself! Our grounds are open from 9:30 a.m. to 6:30 p.m. daily. The Shop is open 10 a.m. to 5 p.m. daily (except holidays). Free Farmhouse tours take place at 11 a.m., 1 p.m., and 2 p.m. daily.